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All Journal Transformasi: Jurnal Pengabdian Masyarakat Proceedings Konferensi Nasional Sistem dan Informatika (KNS&I) Jurnal Bakti Saraswati Jurnal Sinergitas PkM & CSR WIDYA MANAJEMEN Widya Akuntansi dan Keuangan Jurnal Janitra Informatika dan Sistem Informasi
Ni Made Dewi Kansa Putri, Ni Made Dewi Kansa
Institut Teknologi Dan Bisnis STIKOM Bali
Religion Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Public Health Social Sciences

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Journal : Jurnal Bakti Saraswati

 1 
PENGARUH KEPUASAN DAN WORD OF MOUTH TERHADAP LOYALITAS KONSUMEN PADA GREEN PRODUCT MEREK ORIFLAME DI KOTA DENPASAR Putri, Ni Made Dewi Kansa
Jurnal Bakti Saraswati (JBS): Media Publikasi Penelitian dan Penerapan Ipteks Vol 7 No 1 (2018): Jurnal Bakti Saraswati (JBS) : Media Publikasi Penelitian dan Penerapan Ipteks
Publisher : Lembaga Penelitian dan Pemberdayaan (Institute for Research and Community Empowerment) Universitas Mahasaraswati Denpasar Bali

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Abstract

Consumers who are increasingly critical of global issues are primarily concerned with the environment, encouraging producers to market environmentally-based products. one of them through the use of the label "back to nature" in the cosmetics industry. Changing this environment-based marketing concept, requires the right marketing strategy to create customer satisfaction and loyalty. Retained customers will be happy to reveal positive things and provide recommendations about the product to others (word of mouth). This research was conducted on consumer in denpasar city by using data of number of consultant oriflame counted 100 people.  Data were analyzed by path analysis technique, where validity and reliability were tested in the early stages of testing. The result of analysis shows that satisfaction and word of mouth have significant influence to consumer loyalty on oriflame brand green product.The results of this study recommend the formulation of environment-based product marketing strategy so that it can win the competition is increasingly tight and competitive.
PENGARUH KEPUASAN DAN WORD OF MOUTH TERHADAP LOYALITAS KONSUMEN PADA GREEN PRODUCT MEREK ORIFLAME DI KOTA DENPASAR Ni Made Dewi Kansa Putri
Jurnal Bakti Saraswati (JBS): Media Publikasi Penelitian dan Penerapan Ipteks Vol. 7 No. 1 (2018): Jurnal Bakti Saraswati (JBS) : Media Publikasi Penelitian dan Penerapan Ipteks
Publisher : Lembaga Penelitian dan Pemberdayaan (Institute for Research and Community Empowerment) Universitas Mahasaraswati Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Consumers who are increasingly critical of global issues are primarily concerned with the environment, encouraging producers to market environmentally-based products. one of them through the use of the label "back to nature" in the cosmetics industry. Changing this environment-based marketing concept, requires the right marketing strategy to create customer satisfaction and loyalty. Retained customers will be happy to reveal positive things and provide recommendations about the product to others (word of mouth). This research was conducted on consumer in denpasar city by using data of number of consultant oriflame counted 100 people. Data were analyzed by path analysis technique, where validity and reliability were tested in the early stages of testing. The result of analysis shows that satisfaction and word of mouth have significant influence to consumer loyalty on oriflame brand green product.The results of this study recommend the formulation of environment-based product marketing strategy so that it can win the competition is increasingly tight and competitive.
Co-Authors Gde Ramanda Arya Sanjaya Gde Sastrawangsa Gde Sastrawangsa I Komang Budiarta I Made Gede Yudiyana, I Made Gede Lasedayu Putra Cikaton Ni Ketut Dewi Ari Jayanti Ni Komang Sri Julyantari, Ni Komang Ni Komang Sumadi Ni Luh Devi Srikasih Ni Luh Putri Srinadi, Ni Luh Ni Nyoman Adityarini Abiyoga Vena Swara Ni Putu Apriliya Dewi